CO-FOUNDER and CEO
Byron brings over 20 years of executive leadership experience, specializing in corporate strategy, business development, and media innovation. He has served as president of multiple media companies, where he led new product launches, contract negotiations, cross-departmental coordination, and team scaling. Byron excels at managing market-facing teams, shaping long-term business continuity, and building organizations that adapt and thrive.
Specialties:
• Corporate strategy and continuity
• Executive leadership and personnel management
• Artist & event management
• Cross-department coordination (sales, legal, production)
• New product development & customer retention
• Contract negotiation and team building
• Computer tech R&D + implementation
CO-FOUNDER and CCO
Kendall Johnson is a filmmaker, composer, and storyteller with a passion for creating content that moves people—visually, emotionally, and spiritually. As the founder and Chief Creative Officer of P23 Films, Kendall leads the creative vision of the studio’s original slate of films, series, and documentaries.
With over 15 years of experience in cinematic storytelling and music composition, Kendall’s work has been featured on platforms like Netflix, DreamWorks, Nickelodeon, Fox News, and the Cannes Film Festival. He is known for blending cinematic scale with deep emotional resonance, crafting stories that challenge, inspire, and uplift.
A graduate of Vancouver Film School and a former contributor at Hans Zimmer’s Remote Control Productions in Los Angeles, Kendall brings both artistic excellence and narrative clarity to every project. His unique ability to guide a story from concept to final score allows P23 to operate with a unified creative voice across all stages of production.
At the heart of Kendall’s work is a desire to tell stories that matter—stories that shine light in dark places, speak to the soul, and ultimately point to something greater.
COO Need bio on Michael for the COO role.
ACTOR, PRODUCER, DIRECTOR Paul Greene is an accomplished actor, producer, and musician with a global following and a heart for meaningful storytelling. Best known for his leading roles on the Hallmark Channel and appearances in series like When Calls the Heart, Bitten, and Somewhere Between, Paul brings over 20 years of experience in film and television. As a strategic partner at P23 Films, Paul lends his creative insight, industry relationships, and passion for purpose-driven content to help amplify the studio’s mission. His commitment to hope-filled storytelling aligns deeply with the vision of P23—and his presence strengthens both our creative slate and cultural reach.
PRODUCER, DIRECTOR Dallas Sonnier is a bold and influential film producer known for championing uncompromising, genre-defying stories. As the founder of Bonfire Legend and former CEO of Cinestate, Dallas has produced a slate of acclaimed films including Bone Tomahawk, Dragged Across Concrete, Run Hide Fight, and Terror on the Prairie—working with top-tier talent while consistently pushing the boundaries of independent cinema. With a deep passion for storytelling that challenges cultural norms and reclaims artistic freedom, Dallas brings fearless creative vision and real-world experience navigating both the Hollywood system and alternative distribution models. As a strategic partner at P23 Films, Dallas offers invaluable guidance in film development, production, and platform strategy—helping shape stories that are not only cinematic, but deeply meaningful and impactful. His support strengthens P23’s mission to create content that inspires, provokes, and endures.
DIRECTOR, PRODUCER
Shawn Rech is an award-winning filmmaker, producer, and director known for creating some of the most compelling and high-impact true crime documentaries of the last decade. As the founder of Transition Studios, Shawn has produced a slate of groundbreaking series and films, including Convicting a Murderer, A Murder in the Park, and White Boy, many of which have been featured on platforms like Netflix, Amazon Prime, and the Daily Wire.
With a focus on truth-driven storytelling and social justice, Shawn’s work has helped exonerate wrongfully convicted individuals and spark national conversations around systemic injustice. His investigative style and cinematic approach have earned him both critical acclaim and widespread viewer trust.
As a strategic partner at P23 Films, Shawn brings deep industry experience, investigative storytelling expertise, and a shared vision for redemptive, truth-centered media. His partnership strengthens P23’s documentary slate and our pursuit of stories that make a lasting impact.
FILM PRODUCER - SONY AFFIRM Rich Peluso is a seasoned film executive and the Executive Vice President and Head of Sony Affirm Films, one of the most successful faith-based film divisions in the industry. Under his leadership, Affirm has released box office hits such as Heaven is for Real, War Room, I Can Only Imagine, and Overcomer—films that have inspired millions and redefined the commercial viability of values-driven storytelling. With decades of experience in production, distribution, and marketing, Rich brings unparalleled insight into what moves audiences and what sells in today’s theatrical and streaming landscape. His strategic approach to aligning story with audience need has helped drive more than a half-billion dollars in global box office revenue. As a strategic partner of P23 Films, Rich contributes his deep industry knowledge, distribution strategy, and shared passion for faith-forward storytelling that has cultural and eternal impact. His involvement strengthens our ability to develop, position, and distribute stories that matter.
CO-FOUNDER of SHOPIFY & ENTREPRENEUR Daniel Weinand is a visionary entrepreneur, designer, and musician best known as one of the co-founders of Shopify, one of the world’s leading e-commerce platforms. As Chief Design Officer during Shopify’s early rise, Daniel helped shape the company’s iconic user experience and played a key role in building a platform that now powers millions of businesses globally. In addition to his business acumen, Daniel is a gifted multi-instrumentalist and composer, with a passion for creative expression and innovation. His unique blend of technical insight and artistic sensibility brings invaluable perspective to the mission of P23 Films. As an advisor, Daniel supports P23 with high-level guidance on creative strategy, technology integration, and scalable innovation, helping position the studio for long-term impact at the intersection of story, design, and audience experience.